Schedule

Design thinking, graphic design, industrial design, architecture, UX, animation… We have the lot. Our speakers and their talks cover a blend of design disciplines to understand how new ideas can be born out of a mix of unlikely collaborations.

Day 1 Friday 1^st Nov
8:00 - 9:00 1 hr	Registration
9:15 15 mins	Welcome An introduction to the Cheltenham Festival by Andy Thorne - Festival Co-director.
9:30 - 10:00 40 mins	Talk: From Loveable to Liveable Rama Gheerawo Director - The Helen Hamlyn Centre for Design, Royal College of Art Stop ignoring. Start listening. Improve lives With a track record of over 150 projects, Rama demonstrates how putting people at the heart of design improves lives; from design for an ageing population to our future with driverless cars.
10:15 - 11:00 40 mins	Talk: Designing Government Policy Camilla Buchanan Senior Policy Designer - Policy Lab, UK Cabinet Office Can design be the saviour of government? How methods from the design world are being used to improve government policy in the UK and around the world.
11:00 - 11:20 20 mins	Break time. Croissants and coffee (or tea)
11:20 - 12:00 40 mins Sponsored byRobert Limbrick Architects	Talk: Developing Democratic Space Andy Puncher Founder/Director - pH+ How can architecture bring a city together? Exploring how mixed-use architecture can build cohesive and successful communities and ultimately the cities they combine to form.
12:00 - 12:30 30 mins	Panel Debate: Patrick Grant, Jim Sutherland, Marcus Lyon, Paul Boag, Catherine Greig What is the role of a designer? Do we just design stuff, or do we change the way people think, in order to innovate and solve complex problems?
12:30 - 12:40 10 mins	Quick break time
12:40 - 1:20 40 mins	Talk: Dream Big Alexander Taylor Industrial Designer, Alexander Taylor Studio, Innovation Consultant adidas Can we clean entire oceans with design & collaboration Why changing the way we do business can make amazing things happen.
1:20 - 2:10 45 mins	Lunch time Time to break for lunch.
2:10 - 2:55 40 mins	Talk: Customer Journey Mapping Paul Boag User Experience & Service Design Consultant How to hide complexity and design a seamless experience Customer journeys are more complex than ever. How can design help bring together digital and physical channels to deliver a great overall experience?
2:55 - 3:25 30 mins Supported byDesign Council	Talk: Designing a Future Economy Dr Ambreen Shah Director of policy, research & communications - Design Council The billion pound question - Where are all the designers? The design economy generated £85.2 billion GVA to the UK; the demand for design skills is growing. How do we ensure we have enough designers to secure our future economy?
3:25 - 4:10 40 mins	Talk: Happy, healthy & human collaborations Catherine Greig Director - make:good Design is not for designers, it’s for communities How design can facilitate positive change through strong supportive community relationships.
4:10 - 4:30 20 mins	Afternoon break time The last break before the final talks...
4:30 - 5:15 40 mins	Talk: A Human Atlas Jim Sutherland & Marcus Lyon What drives us and what can we become? Who are we? Exploring diversity of identity through multimedia, photography, image activated soundscapes and DNA
5:15 - 6:00 40 mins Sponsored bySLG	Talk: How green are your trousers? Patrick Grant Fashion Designer, Director Norton & Sons, BBC's Great British Sewing Bee Do you feel comfortable in the clothes you're wearing? Cheap fashion makes us uncomfortable; with poor working conditions and environmental harm caused by the clothes we buy. Can we overcome the environmental cost? Is a happier future possible?
6:00	Closing Remarks

Day 2 Saturday 2^nd Nov
8:00 - 9:00 1 hr	Registration
9:15 15 mins	Welcome An introduction to the Cheltenham Festival by Andy Thorne - Festival Co-director.
9:30 - 10:00 40 mins	Talk: Graft, Craft and Being Daft Gavin Strange Designer & Director - Aardman Animations How can you be your best creative self? Treat your goals like a game. Identify the easier levels, but don’t get stuck on the pause menu.
10:15 - 11:00 40 mins	Talk: Storytelling Through Digital Experience Tommy Howard Head Creative - Holition Creative Retail How to translate data into meaningful, beautiful stories Designing disruptive digital experiences can show us the future of how to shop or draw our attention to world issues such as global refugee victims and the effect of migration.
11:00 - 11:20 20 mins	Break time. Croissants and coffee (or tea)
11:20 - 12:00 40 mins	Talk: Five Colourful Histories Kassia St Clair Author of The Secret Lives of Colour Alarming & thought-provoking colours that defined our destiny A vivid history of the fascinating relationship we have with colour.
12:00 - 12:30 30 mins	Panel Debate: Gavin Strange, Craig Oldham, Tina Touli, Steve Matteson What is the role of a designer? Do we just design stuff, or do we change the way people think, in order to innovate and solve complex problems?
12:30 - 12:40 10 mins	Quick break time
12:40 - 1:20 40 mins Sponsored byMonotype	Talk:New Tech, Old Answers Steve Matteson Creative Type Director - Monotype How forgotten design principles can transform the future How having a foot in the past helps improve new and emerging technologies.
1:20 - 2:10 45 mins	Lunch time Time to break for lunch.
2:10 - 2:55 40 mins Sponsored byUniversity of Gloucestershire	Talk:Tools of Protest Craig Oldham Designer, Lecturer, Writer, Artist, Publisher & Film-maker I predict a riot! Living in divisive times, how can we influence actions greater than ourselves? Learn how protest movements use creativity to trigger change and how we as designers can command that too.
2:55 - 3:25 30 mins	Panel Debate: Yoko Sen, Cat Drew, Tommy Howard, Kassia St Clair What is designs role? Is design just what we see on the surface, or does it run deeper? Can design change the world, and how?
3:25 - 4:10 40 mins	Talk: Blending the Physical & Digital World Tina Touli Creative director, graphic communication designer Do what you always do, or uncover a new way? Time to decide Looking beyond your own profession to discover unexplored areas of design.
4:10 - 4:30 20 mins	Afternoon break time The last break before the final talks...
4:30 - 5:15 40 mins Supported byDesign Council	Talk: The Double Diamond Design Process Cat Drew Chief Design Officer - Design Council Demystifying the creative process to solve any process The Double Diamond, not just a tool for designers, but a road map for everyone to use to understand problems (big & small) and how they can solve them.
5:15 - 6:00 40 mins	Talk: Beepets and Beeped Yoko Sen Sound Alchemist and Founder of Sen Sound Transforming disease-centred cultures to melodic experiences The Future of Hospital Sound - How Yoko is on a mission to transform hospitals from disease-centred cultures into harmonious human-centred experiences.
6:00	Closing Remarks